Wes Edens, the co-owner of Milwaukee Bucks is planning to start his railroad project which will run intercity and is expected to bring a fortune to the rail industry. In this case, Virgin Group is collaborating with Brighline to launch a joint-venture which will provide intercity railroad and easy transport means.
Wes Edens’s Brightline reported about collaborating with the Virgin group. In the terms for the partnership, it has been decided that Virgin group will be making a small investment in Brightline. Fortress Investment Group LLC which is New York’s top-notch investment group will ultimately keep major proprietorship of Brightline. More about of Wes Edens at Bloomberg.
It is expected that Brightline will be renamed and a new name of “Virgin Trains USA” will be used in future for this project. All branding and endorsements will be carried out in the name of Virgin Trains USA. All the operations on day to day basis will be done by Brightline’s current management. Moreover, engineering and development of business strategy will also be done by them.
In May, the rail line established its service between West Beach, Fort Lauderdale, and Miami. According to Wes Edens, the company plans on expanding its rail routes to Orlando and Tampa and construct an exemplary rail network which will be able to connect Southern California to Las Vegas.
According to Wes Edens, the addition of the Virgin Team to Brightline in enhancing and rejuvenating Rail service in the States has been revolutionary, especially with its private-sector leading all the struggles. Mr. Edens believes that better customer experience with unmatched services will lead to ultimate success.
Virgin Group’s experience in the rail industry is unsurpassable. It is already providing express passenger rail system over the United Kingdom for the last 21 years.
It has been observed that millions of people in America use railways to travel daily. But with the joint venture of Brightline and Virgin in rail industry with innovations and better service experience, they will change perceptions of people and a lot of people would prefer traveling to other cities within the country by rail.