Norma Pattiz – The American Broadcasting Entrepreneur

Norma Pattiz established Westwood One in 1974 where he worked as the Chief Executive Officer up to Feb. 3, 1994. During his reign, he enhanced the competency of Westwood One as the gigantic radio system in America and the main news providers, sports, plus entertainment. However, Westwood One consulted Norman for his expertise and advice since August 2010.

 

The establishment was launched in 2013, where he worked as PodcastOne Chief Executive Officer up to June 23, 2016, and since then to date, he has been its Superintendent Chairman. The podcast network has over time gained a competitive advantage in audio programming. Norman also participates in the Pacific Council and Foreign Relations on International Relations.

 

Norman was inducted into the United States organization called the NRHOF for his personality and role in the radio industry. Also, he was acknowledged by the American Broadcasting Library for being good in transmission. Norman established Courtside Entertainment Group in LA, in 2010where it’s majorly involved in the production and financing many activities that lead to outstanding programming. Courtside Entertainment is the abiding radio station for charismatic individuals such as Ron Paul and Laura Ingraham.

 

Being the Chief Executive Officer at Podcast One, Norman together with Tom Webster, Edison Research Strategy VP, declared the last proceedings of continuous tests of advertising. That was carried out with the five major labels that are normally preferred by clients in five different categories of classes. The individuals involved in research work to promote Podcast labels engaged themselves in the affair for the last six months of the last year and displayed the impact of Podcast labels promulgation, the intent to purchase and to summon accurate transmission of information.

 

The data collected from the study was interpreted, and the results showed that over 60% Podcasts listeners, direct their attention to specific packaged varieties. That was affected after the advertisement rises from 7% with observers during the piloting of the research. Autonomous product satisfaction increased prior to the research and after the research, a 47% increase in satisfaction, 37% during mobility of goods whereas grass and garden commodities had 24%.

 

Further research carried out after that showed that a third of the individuals who participated in the research, the level of positive views of aftermarket car merchandise had risen as compared to 18% in the pre-research. That research showed that 22% of respondents were nearly persuaded on the usage of farm and lawn commodities which was a rise as compared to pre-research, which showed 16% level of persuasion (http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html). The feedback from emanating from specific car elevation commodities increased by 60% and 76% for any casual restaurant..