Lori Senecal Oversees Global Brand

Recently Lori Senecal was named as Crispin Porter + Bogusky’s (CP+B) Global Chief Executive Officer, http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/. In this role, she will manage the international expansion of CP+B and oversee the company’s eight global offices. The position of Global CEO was newly created specifically for her.

Senecal graduated from McGill University in Montreal, Canada with a Bachelor’s degree in Commerce, Marketing, and Finance. She went on to co-found a company, McCann Erickson. Eventually, she filled the positions of Global Chief Innovation Officer and then President of McCann Erickson. In 2009 she left this company in order to take over as President and Chief Financial Officer for Kirschenbaum Bond Senecal + Partners (KBS). In 2012 she assumed the positions of Chairman and CEO for this company and then was named as the Global Executive Chairman in 2014. At the same time as this, she was named as President and Chief Financial Officer of MDC Partners.

In a statement on huffingtonpost.com about her new position at CP+B, the Chairman of the company, Chuck Porter, praised Senecal’s management skills and expertise. He went on to say that her values and passion are a great fit for the culture that they have established at CP+B and she will seamlessly fit into the executive team.

Lori Senecal has said that she wants her employees to invent the career they want. She has supported a number of innovative notions that employees have come up with including passion projects and startup ideas. She has developed company-wide invention competitions in order to nourish innovation and the inspired culture that she brings to the companies she has worked at.

At the time she joined Kirschenbaum Bond Senecal + Partners the founders of the company were leaving and it was a time of upheaval. She was able to quickly inspire the agency staff and their clients with her ideas and the inventive culture she brought to the organization. In the time that she led KBS the agency grew from a 250 employee company operating just in the United States to over 800 people working worldwide. She has now brought that strength and dedication to CP+B.

To learn more about Lori, visit her crunchbase bio.