Luiz Carlos Trabuco has become a powerful person among Brazilian financial figures with his leadership at the major bank of Bradesco and he is well-known nationally. He has developed deep financial skills with his tremendous range of experience in the bank where he served at major divisions to gain a full understanding of their business and culture. His entire career has been spent at the bank and he is only the fourth CEO to ever hold the position illustrating his remarkable rise to prominence.
Trabuco, as he is best known, made education a priority in his life when he attended the University of São Paulo, where he graduated from the Faculty of Philosophy, Science, and Letters. This was an unorthodox path for such a highly ranked financial figure, but it did illustrate his propensity for learning and assimilating difficult concepts of which the financial world is awash in them.
Starting in 1969, Trabuco served Bradesco as a clerk in his hometown branch of Marília, which also happens to be the location of their founding. This gave him an opportunity to interact with ordinary clientele and learn firsthand how to achieve excellent customer service. It would pay dividends in his later managerial posts and would give him the knowledge and insights of their clientele to support appropriate programs.
Luiz Carlos Trabuco made his mark when he led the marketing efforts of Bradesco in two different ways. The first was his initiation of a relationship with the financial media to increase their exposure in the public eye. He modernized their communications in so doing and this was a first in the history of the bank. Prior to this reform, they hadn’t had any contact with the media and no publicity whatsoever.
The second way that Trabuco had an impact with his marketing skills was Bradesco’s sponsorship of the Christmas Tree of Lagoa, in Rio de Janeiro. This was accomplished by their Insurance division and was a long-running success during a most festive time of the year. The increase in their brand awareness and the goodwill that this engendered was notable.
Trabuco came into his own as an executive who was going places with his performance at Bradesco’s Insurance division which he led from 2003-2009. The outsized performance gains that accrued during this time was what put him into the frontrunner position to be the next CEO. During his leadership, Bradesco Seguros doubled in size and consolidated the company’s market leadership in this segment throughout Brazil and Latin America. Trabuco was named twice as the Insurance Personality of the Year for his efforts.
Highly placed executives at Bradesco concurred that Trabuco would be a wise choice to lead the bank when Márcio Cypriano stepped down. Additionally, other leading financial figures from outside of the company agreed that he was a natural choice for the position with his considerable knowledge and understanding of their business culture. In 2009 Luiz Carlos Trabuco was appointed to the CEO job by their board of directors.
A return to organic growth has been the chief characteristic of Trabuco’s tenure as CEO and their number of account holders has increased remarkably from 20 million to 27 million. He also believes that this avenue to grow the business will remain substantial for many years to come and the forecast for the future is very positive.
Perhaps the greatest milestone of Trabuco’s career was the purchase by Bradesco of the Brazilian branch of HSBC in 2015. This was the largest deal of its type during that year and it earned Trabuco a prestigious award from Isto É Dinheiro Magazine. He was declared to be the Entrepreneur of the Year in Finance for his role in this noteworthy deal. Luiz Carlos Trabuco has received tremendous accolades during his career and continues to lead Bradesco today.
Learn more about Luiz Carlos Trabuco: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901