Market America has been the leading online shopping site for years. They have successfully served their clients across the globe allowing them to access their favourite products despite not being in close proximity to the physical shop. They use the UnFranchise® business model to conduct their business. This has enabled them to see several entrepreneurs grow through their one-to-one marketing approach, their universal shopping cart and their referral tacking system. This has helped them provide services that are customer oriented.
Apart from selling things to their customers, they also reward their customers for moving the products they shop for frequently to Shop.com. This is made possible by the cutting edge technology they use to analyse what the consumer buys frequently and on transferring that item to Shop.com, they get rewarded. During the Market America|SHOP.COM International Convention and 25th Anniversary Celebration that happened in August 2017, they explained how this rewards work and several exciting features they had lined up for their clients.
They also decided to expand their territory. They acquired shop.com, an online comparison shopping engine provider. Though they will continue operating separately for now, with shop.com still serving its customers in their facilities in Monterey, Pasadena, CA and London, soon they will be combined in to one entity. How the merge will come about is not revealed to us yet neither is its new name.
Considering Market America’s success in the past, its acquisition of shop.com made many heads to turn. Investors such as bill gates, Amazon.com, yahoo and Oak investment chose to get on board after getting wind of the purchase and the projections of what the owners wanted to do next. If their projections for the coming years were just ideas they knew would work, backing from these major players in the market will definitely get them to their destination.
Though the suspense is suffocating, we can only wait and see what the new entity Market America and shop.com will become, what it will look like and most importantly in what ways it will be better. But even as we wait, one thing is sure; it will be mind blowing.

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