The advertising industry in the United States is one of the most profitable industries on the planet. Many businesses are investing in the American advertising industry because of their wide reach, and for a business to thrive, working with an American advertising firm is the perfect way to go. Crispin Porter + Bogusky is an American advertising firm, and they have been in the business for decades. The company decided to create a temporary position called the Global CEO and chose a deserving individual to serve the position. After the careful selection of candidates, the board of directors for Crispin Porter + Bogusky chose Lori Senecal to become their first Global CEO. She will be holding onto the position for two years, and after her service, the company would select a new individual which would be holding the same position. It is in the hands of Lori Senecal whether the position would become essential to the company’s success or not.
Lori Senecal started her career as the Global CEO for Crispin Porter + Bogusky back in 2015. During her term, she managed to invite a lot of business to try out the advertising services of the company she is working for. One of the largest companies that she managed to persuade is American Airlines. The air transportation company has been working with an advertiser for over 25 years, but after they saw how great the advertising from Crispin Porter + Bogusky is, they decided to make a switch and chose Crispin Porter + Bogusky instead. You can visit Inspirery to see more.
Through the years of being an active Global CEO, Lori Senecal has proven her worth. She has been recognized by the company several times because of the contributions that she gave for the success of the company. Crispin Porter + Bogusky has been the talk of the town after Lori Senecal managed to get more businesses to work with them, and the profit of the company reached an all-time high. However, when 2017 came, Lori Senecal realized that it would also be her final year as the company’s Global CEO. She trained the possible candidates that will succeed her and wished them good luck. You can visit YouTube to know more.