Crispin Porter & Bogusky CEO, Lori Senecal has been successful from a very young age. The level of success comes from her siblings being successful and this led to her having a level of motivation which helped her to reach a level of success that she is at now. While looking back and analyzing her success, Lori can finally say that all her dreams have actually come true.


Lori Senecal went to school to earn her degree in marketing and sales. Right after she graduated, Lori went on to join in the workforce and from there on out, everything that Lori had touched turned to success. Upon joining many successful, leading companies, she has helped those same businesses become a level of success that they have never seen. It was her dedication to making sure to bring out the very best of the people who work for them and have helped those employers to make successful leaders out of those who work for them.


During 2003, Lori had used her own innovating skills to launch and conceive TAG Idealation. This young, adult unit aimed at marketing has helped her to become rich in knowledge of account expertise. According to Fast Company, she used her experience with data analytics to work for a number of the largest popular brands like Staples, Xbox and even Weight Watchers. She has also served for the Coca Cola’s global accountant as operating director. From October 2005 to 2008, Lori was in charge of DDB Worldwide Communications Group where she was serving as the chief marketing officer.


Being promoted to the head of sales and marketing division, Lori Senecal played a key role for the realization of the TAG Ideation. She then went on to serve as the director and even chief executive officer for MDC Partners. In March 2015, Lori was appointed the worldwide chief executive officer with the Crispin Porter and Bogusky Corporation, and shared her experiences at the 3% Conference. In April of 2015, Lori was then appointed as the director for the advertising council. For someone who has reached success, she has achieved so much in the amount of time that she has been in the work force.

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